Thursday, 21 January 2016

HOLD ON TIGHT: THE VIDEO LEGACY

Hello ... Hello ... my old friends ... It's great to see you once again! "Hold On Tight" [JET7011], the lead single from "Time", was sadly the last UK Top 10 single for ELO, reaching the heady heights of #4 back in September 1981. The official music video [see below] cost a reported £40,000 - making it one of the most expensive promotional films made at that "Time" to promote a single. And it worked with "Hold On Tight" ultimately making the Top 10 in twenty [20] countries worldwide.

There was an added benefit for both Jet Records and the many European ELO fans buying their releases thereafter too [see above montage] with colour stills from the video featuring ELO quintet Jeff Lynne, Bev Bevan, Richard Tandy, Kelly Groucutt and Mik Kaminski used in the 7" picture sleeves for ensuing singles "Twilight" in the UK, "Crepusculo" [JET7015] in Spain and "Here Is The News" b/w "Ticket To The Moon" [JET7081] in Holland.

Until next "Time" in the ELO [and related] Universe ... KJS ... 21-Jan-2016

1 comment:

  1. He just didn't look like Babe and a Half in that video

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